Today's new york times article

Web Content by and for the Masses


Published: June 29, 2005

SAN FRANCISCO, June 28 – When Caterina Fake arrives at
the end of a plane flight, she snaps a photo of the baggage carousel
with her camera phone to assure her mother, who views the photo on a
Web page minutes later, that she has traveled safely.

Skip to next paragraph

Peter DaSilva for The New York Times

Sharing will define the next phase of the Web, said Jeff Weiner of
Yahoo, pictured at rear with David Ku, front, and Eckart Walther.

And if every picture tells a
story, that may be only the start. At Flickr, the popular Web
photo-sharing service where Ms. Fake, a co-founder, posted the photo,
it can be tagged with geographic coordinates for use in a photographic
map, or become part of a communal database of images that can be
searched for certain colors or characteristics.

Flickr, acquired this year by Yahoo,
is just one example of a rapidly growing array of Web services all
seeking to exploit the Internet’s power to bring people together.

photo- and calendar-sharing services to "citizen journalist" sites and
annotated satellite images, the Internet is morphing yet again. A
remarkable array of software systems makes it simple to share anything
instantly, and sometimes enhance it along the way.

Inexpensive to
create and worldwide in reach, the new Internet services are having an
impact far beyond the file sharing at issue in the Supreme Court’s
decision on Monday, which focused on copyright violations using
peer-to-peer software.

Indeed, the abundance of user-generated
content – which includes online games, desktop video and citizen
journalism sites – is reshaping the debate over file sharing. Many
Internet industry executives think it poses a new kind of threat to
Hollywood, the recording industry and other purveyors of proprietary
content: not piracy of their work, but a compelling alternative.

new services offer a bottom-up creative process that is shifting the
flow of information away from a one-way broadcast or publishing model,
giving rise to a wave of new business ventures and touching off a
scramble by media and technology companies to respond.

will be everywhere," said Jeff Weiner, a Yahoo senior vice president in
charge of the company’s search services. "It’s the next chapter of the World Wide Web."

In its race to catch up with the search-engine leader Google,
Yahoo is turning to just such a shared resource: the wisdom of friends
and business associates. On Tuesday, Yahoo introduced My Web 2.0, a new
version of the company’s search engine that will harness the collective
power of small groups of Web surfers to improve the quality of search

The service, which the company’s executives refer to as
a "social search engine," is based on a new page-ranking technology
that Yahoo has named MyRank. Rather than relying on which pages are
linked to most frequently on the Web – the so-called Page Rank
technology pioneered by Google – MyRank organizes pages based on how
closely search users are related to one another in their social network
and on their reputation for turning up helpful information.

Web 2.0 allows Web pages found useful by one member of a group to be
instantly accessible to a network of trusted associates and to their
network contacts as well. The service, Yahoo executives hope, will
combat the growing problem of search-engine manipulation by using a
collection of human eyes and minds to sort the wheat from the chaff.

Yahoo is not alone in looking for ways to take advantage of digital content created at the grass roots. This month, Microsoft
said it would add a content-subscription feature known as R.S.S., or
Really Simple Syndication, to its software in an effort to take
advantage of the explosion of user-created material. Apple Computer began offering a similar feature in the newest version of its Macintosh operating systems earlier this year.

"We are now entering the participation age," Jonathan I. Schwartz, the president and chief operating officer of Sun Microsystems,
said on Monday at an industry conference in San Francisco. "The really
interesting thing about the network today is that individuals are
starting to participate. The endpoints are starting to inform the

And the announcements keep coming. On Tuesday, Google
said it would make available a free version of its Google Earth
software program that permits users to view high-resolution digital
imagery of the entire planet. A feature of the service will be the
ability of user communities to annotate digital images to make them
more useful.

Other early examples include a user-created map of
London overlayed on a schematic of the city’s subway system, and a link
between Google Maps and the apartment rental and real estate listings
of Craigslist, making it easy to visualize where rentals are in
neighborhoods or entire cities.

"It’s beyond what is possible
with individual effort, but once it’s there, millions of people will
have a tremendous impact," said John Hanke, the general manager of
Google’s satellite imaging group. "We have built this common ground
that other people can leverage."

Many Internet developers think that the Internet’s new phase will
shift power away from old-line media and software companies while
rapidly bringing about an age of computerized "augmentation" by
blending the skills of tens of thousands of individuals.

"The giant brain is us," said
Peter Hirshberg, a former Apple Computer executive who recently joined
Technorati, a service based in San Francisco that indexes more than 11
million Web logs. His reference is to the 1960’s fear that computers
would emerge as omniscient artificial intelligences that would control
society. Instead, he said, the Internet is now making it possible to
exploit collective intellectual power of Internet users efficiently and

While Hollywood studios have generally scoffed at
competition from amateurs, the most striking example of user-generated
content may come from Spore, an online game being developed by Will
Wright, the developer of the Sims series of video games.

scheduled for release next year, will incorporate a variety of software
tools that let users "evolve" a civilization. Rather than a massively
multiplayer game, the current fashion in online role playing, it will
be a "massively single player" game.

Although they will all be
connected by the Internet, game players will not interact with one
another, but rather with the civilizations that other players have
evolved. The entertainment value will be in exploring civilizations
created by other players and interacting with characters controlled by
artificial-intelligence software.

Spore is intended to appeal to
young game players who have no interest in being entertained passively.
"We have a whole generation of kids who feel entitled to be game
designers," Mr. Wright said.

To be sure, such open collaborative
projects can fall victim to antisocial behavior. Last week, for
example, obscene postings prompted The Los Angeles Times to curtail an
experiment in collective editorial writing using a software system
called a Wiki, an Internet server program that permits users to
collaborate in the creation of Web pages.

But the Yahoo My Web
designers think they have found a way around that hazard with a system
in which individuals invite their friends and business colleagues to
join them – an approach that will create overlapping search communities
based on mutual trust.

The Yahoo My Web software makes it
possible for users to categorize or "tag" Web pages they have found, as
well as annotate them. Tagging makes it possible for groups of
independently acting computer users to create improvised classification

The My Yahoo system makes it possible to use tags to
find categories of information as well as experts on particular
subjects. The system has a feature making it possible to see whether an
associate who has found and saved a document is online and available to
be contacted through Yahoo’s instant-messaging system.

Yahoo is
organizing the collections of tags on a central server, and they create
what is being called a "folksonomy," to distinguish the classification
system from a traditional taxonomy.

Similar tagging systems are
being used by Web services like Flickr, the photo-sharing service
purchased by Yahoo; Technorati, the Web log search engine; and, a service for categorizing Web pages. But Yahoo is the
first major company to adopt the approach to harness group knowledge.

founder, David L. Sifry, said the company had picked up 18 million
tagged postings and more than 1.4 million unique tag names since
January. He said a new set of standards would extend tagging into areas
like reviews, calendar events and profiles of individuals.

development of the tagging system typifies the bubbling up of Internet
creativity. "There is a lot of innovation coming from the fringe," said
Tim O’Reilly, the chief executive of O’Reilly Media, a publishing
company based in Sebastopol, Calif.

Mr. O’Reilly, a pioneer of
the commercial Internet in the 1990’s, said he believed that new
business models would soon emerge to match the technologies. "Certain
types of proprietary content are being displaced by freely sharable
content," he said. "Yet ultimately, this is a more complex situation,
too. New ways of monetizing content are emerging." And Google, notably,
has shown the business potential in software that harnesses online

For Ms. Fake of Flickr, however, the business model is still secondary. "We’re creating a culture of generosity," she said.

contradictions and failures

It has started to get hot, Shanghai. Nothing like the temperature in Beijing. But hot, still. At night, when breezes come, heat turns into relief. But night brings extra burden of useless thoughts and hopes and desires and crashes. Everything cancels out. Isn’t it nice.

Pointless mumbling.









我们半年多前开始动手做土豆的时候,听都没听说过web 2.0。不过很多事都是这样,在同一时期,不谋而合的东西多了,自然就被归纳成了“运动”或者“浪潮”。在一个浪潮之中,先被做为个典型代表,当然是好事。











机器算法就象是个楼房的钢筋水泥。你知道有了这个好的结构,很稳,放心。但是谁都不想天天看着这个钢筋水泥的架子。大家能看到的,想看到的,是外型。Frank Gehry的每一个设计,底层的结构都得仔细推敲过,才能支撑外型设计上的突破。但是我们wow的,是他的外型。






但是简单地说,我相信在目前几个内容产生的环境中,互联网无论如何都是最有创造力,最有活力的。所以,我们关心的节目源头,内容源头,不是这些管它是宽屏还是高清,液晶还是等离子上一看就烦的节目,是互联网,是这上面最有创造力,最有活力的这一个个的人。 土豆上的节目和这些看了就烦但是依然有受众的电视节目,对很多用户来说,互为补充。而土豆节目的出口,是互联网本身,也是互联网以外的传统渠道。一个多对多的,个性化的形式。




前些天,Thomas Friedman,纽约时报著名专研国际外交的专栏作家,出版了本书,”The World is Flat, a Brief History of the Twenty-first Century”。“世界是平的,21世纪的简明历史”,书名。





我不是未来学家,也不是Thomas Friedman,将来怎样我不
知道。但是如果web 2.0真的来了,我相信,在这个平的世界上许多地方都可能浮现杀手级的应用。而在宽带如此普及的中国,如此巨大统一的互联网平台而且没有欧洲的语言问题,出现而且胜出的公司,一定有世界竞争力。

Thomas Friedman很欣赏中国的政府能力,说政府的高级官员是在他世界各地见过的最有能力的官员。他举了很多例子,经济的20年持续增长,市场的规划和引导,等等。


无论未来怎样,这个巨大的游戏一定很刺激,很好玩。而且,在世界各个角落的几十亿人,人人都有机会参与这个游戏。这个时代的the Great Game。 


Malcom Galdwell出的本新书,Blink,说的是很多时候一个人最初两秒钟的决定比仔细分析后的决定有效。

书是Michael昨天过来,带给我的,他带这本书给我,原因简单,因为去年我把Gladwell的成名作Tipping Point给他了,他觉得不错,有启发。在机场看到,立刻就买了。这个行为基本上先验证了一点,就是一个人经常在两秒钟里做决定。不过,同时也验证了,两秒钟里做的决定经常都是错的。




Tipping Point好,因为他把统计学和心理学一些东西结合一块后,应用到大伙儿周边熟悉的事件上。他想说明的问题,所谓的tipping point,是数学上完全没有问题的。而他选的故事也把这个数学问题解释得很恰当。













对于播客,哪吒的作用是间接的。 土豆上的所有节目都是公开的。播客发布了节目,通常情况下,都很喜欢获得观众的认可。如果一个播客希望有更多的观众,获得更大的认同, 哪吒的间接作用就很大。播客只要遵循哪吒的算法原则,一个公平的机器原则,就可以获得更高的排名,也就获得更多的观众。

越是elegant的算法,越简单。而且,基本算法简单,才会实用。很多别的因素有影响,但是不属于基本算法。而且,很多因素都是red herrings。时间推移,在基本算法的基础上,自然会有调整。时间长了,节目多了,哪吒的作用就体现出来了。




the NY times; Which camera does this Pro use?

"Ultimately, the technology is just a tool," he said. "It’s a tool that
lets your eye become the picture. It’s easy to get caught up with all
of the gadgets and all of the technology, but the most important thing
is just to get comfortable with the tools you have."




互联网上的用户 = 土豆的用户
关键词     = 标签
网页    = 土豆上节目
网页的链接   = 用户花费的资源成本 = 土豆上可被机器计算的数值 (?)
网页群体的关系 = 土豆上的?







谁都知道,mindless mob的力量非常大。但是,mob所选定的方向,长期而言,不具太大的价值。要不怎么叫mindless mob,怎么叫被操纵的mob。






The method of ranking any individual file with multiple accessing devices is thus:

VR(A) = (VD(d1)/C(d1) + … + VD(dn)/C(dn))

VR is the value of the file.
VD is the value that unique accessing device assigns to the file
C is the number of assignments each accessing device conducts over a set period of time